for the small business owner

based in beautiful charleston, south carolina


It’s not just a photo. It’s the foundation that supports your business. It’s someone’s first impression of you.

You want a selection of photos that you can choose from at any minute of the day to use when you need them - whether that be for a social media post, a promotional email, a feature, or a blog post.

What is branding & lifestyle photography?

Branding & lifestyle photography tells your story by capturing the real and authentic person behind your brand.

It establishes a relationship between you and your audience by building a system of trust through showcasing your real, ‘feel-good’ self.

Because when you allow your audience to see the real, ‘feel good’ you, they start to feel good about you too!

Why should I invest in a branding & lifestyle photographer?

You’re a busy woman. You’ve got a lot going on and don’t have time to take photographs yourself.

You want consistent content for you social media and to have a photo bank that you can pull from at any time, stress-free!

You need a professional who can take the lead and guide you through the process of investing in new images because you know that it will help you with your brand.

You want your website and social media to reflect every facet of who you are so that your audience can trust you.

Professional branding / lifestyle photography of Lauren Alicandro, multimedia producer and writer by Vision Balm in Charleston, SC.

branding & lifestyle photography is more than just photography - it’s your client’s first impression of you.

I create beautiful imagery through branding + lifestyle photography for small business owners like you so that you can establish brand consistency and attract more of your ideal clients. Just bring yourself and I’ll take care of the rest!

Based in Charleston, South Carolina.

Professional Branding & Lifestyle Photography Services

portrait & Headshot photography

Branding & lifestyle photography

Vision Balm Branding Photographer Charleston, SC

Meet Michelle - Your Branding & Lifestyle Photography Expert.

I’m Michelle - your personal branding & lifestyle photographer. I know that you want everything to be perfect on your photo shoot date - you want to look and feel great, make sure that your hair and makeup is A+, and that you chose the right outfit(s). Girl, I got you. I’ll start with a simple questionnaire and branding session that will help me understand what your needs and goals are. Next, I will gather a list of tools and create a personalized shot list / inspiration board for you to review. I will also provide outfit and location suggestions, and help you with any other questions that you have to make the process as easy as possible for you.


“I highly recommend hiring Michelle if you are looking for amazing quality photos and a fun shoot. I am a registered dietitian and was looking to grow content for my website and professional portfolio. She came to me after reviewing my website in depth with suggestions about what she could add to my portfolio, which were all spot on! I am someone who is not comfortable in front of a camera and she changed that very quickly. Her direction and artistic eye resulted in beautiful photos that I couldn't be happier with.”

-Erin of Nutrition Rewired


How do I prepare for a branding & lifestyle photo shoot?

You will be guided by me through every step of the way once you have decided to book a personal branding photo shoot.

You will be provided with a simple questionnaire to begin with, either in-person or over the phone. During this, we will discuss who you are, your mission, and how you want the world to see you and your brand.

We will then soothe those scary feelings of camera shy and ease any nervousness you may have about photo shoot day by helping choose your outfits, a location, and brainstorming any props/tools you will need. This preparation is necessary so that you have a pleasant and stress-free experience.


Where is the best location for a branding & lifestyle photo shoot?

If you are located in the Charleston, South Carolina area, you are in luck! Charleston offers an abundance of beautiful parks, venues, and backdrops.

If you have an idea of where you would like your personal branding session to take place, then great! We will first make sure that all necessary permits are obtained for specific locations that require them.

If you are unsure of where you would like to have your personal branding photo shoot, there’s no need to worry. I have you covered and will suggest locations that best suit your needs depending on your personal brand. The most important factor to consider is lighting. The best locations to photograph in are areas where there is an abundance of light and minimal distraction.

Again, location ideas will be provided to you and chosen based on your personal branding needs.


Get in touch and say hello!

It’s all about YOU! I’d love to get to know you and learn about your vision. Fill out the form below, and I’ll email you back as soon as I can.

Name *
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 How much does a branding & lifestyle photo shoot cost?

It depends on what your needs are! Click below for the three packages that I offer solopreneurs. If you run a business with more than just one employee, please email me to inquire about rates, as they different from below.

Do you need another service or aren’t able to find what you’re looking for? No worries! I’d love to chat with you.


Let’s be friends on Instagram! @visionbalm