Shine a light on your brand + business with personal branding photography.

What is branding photography?

Branding photography tells your story by capturing the real and authentic person behind your brand.

It establishes a relationship between you and your consumers by building a system of trust through showcasing your real, ‘feel-good’ self.

Because when you allow your audience to see the real, ‘feel good’ you, they start to feel good too!

Why should I invest in a branding photographer?

Your reason for needing a branding photographer may be different from someone else.

You’re an entrepreneur, business owner, blogger, or creative professional who wants to add beautiful content to your website and social media.

You simply need a professional portrait or headshot.

You’re rolling out a new product, blog post, or promotion for your brand and want to show your consumers what it’s all about!

Your business is constantly evolving and you need more photos to keep your audience updated and engaged.

Whatever your reason may be, you’re in the right place.

Professional branding / lifestyle photography of Lauren Alicandro, multimedia producer and writer by Vision Balm in Charleston, SC.

branding photography is more than just photography - it’s your client’s first impression of you.

I provide branding photography that will make your business shine and increase your sales.

Based in Charleston, South Carolina.

Professional Branding Photography Services

portrait & headshot photography

lifestyle photography

product photography


Vision Balm Branding Photographer Charleston, SC
Vision Balm Branding Photographer Charleston, SC

Meet Michelle - personal + business branding photographer.

I’m your personal branding photographer and visual artist. I specialize in capturing your authentic self to help your audience see the real you and trust your brand. This means more engagement from your clients and therefore meeting your business goals so that you can sleep easier at night.


“I highly recommend hiring Michelle if you are looking for amazing quality photos and a fun shoot. I am a registered dietitian and was looking to grow content for my website and professional portfolio. She came to me after reviewing my website in depth with suggestions about what she could add to my portfolio, which were all spot on! I am someone who is not comfortable in front of a camera and she changed that very quickly. Her direction and artistic eye resulted in beautiful photos that I couldn't be happier with.”

-Erin of Nutrition Rewired


How do I prepare for a branding photo shoot?

You will be guided by me through every step of the way once you have decided to book a personal branding photo shoot.

You will be provided with a simple questionnaire to begin, followed by an in-person or phone consultation discussing who you are, your mission, and how you want the world to see you and your brand.

We will then soothe those scary feelings of camera shy and ease any nervousness you may have about photo shoot day by helping choose your outfits, a location, and brainstorming any props/tools you will need. This preparation is necessary so that you have a pleasant and stress-free experience.


Where is the best location for a branding photo shoot?

If you are located in the Charleston, South Carolina area, you are in luck! Charleston offers an abundance of beautiful parks, venues, and backdrops.

If you have an idea of where you would like your personal branding session to take place, then great! We will first make sure that all necessary permits are obtained for specific locations that require them.

If you are unsure of where you would like to have your personal branding photo shoot, there’s no need to worry. I have you covered and will suggest locations that best suit your needs depending on your personal brand. The most important factor to consider is lighting. The best locations to photograph in are areas where there is an abundance of light and minimal distraction.

Again, location ideas will be provided to you and chosen based on your personal branding needs.


Get in touch and say hello!


Name *

 How much does a branding photo shoot cost?

Your branding photography needs may be different from someone else’s. That’s why we offer three branding packages.

Do you need another service or aren’t able to find what you’re looking for? No worries! I’d love to chat with you.


Follow us on instagram @visionbalm