5 Reasons to Invest in Personal Branding Photography

Ah yes! You’ve made it. You’ve worked your bum off to launch your own business, land a job you love, or created something that you are extremely proud of. It feels like you’re floating on the clouds, amidst all of those colorful-looking unicorns…..and then: crickets. You expected people to come running towards you for your services, but all you’re getting are likes on your Instagram page and maybe your parents commenting on your blog posts. What’s going on?

Welcome to the world of entrepreneurship! First of all, it takes time to start seeing consistency. So, keep up the great work and don’t give in just yet. Secondly, how are your photos? I’m sorry to break it to you my friend, but if you’ve resorted to simply taking iPhone selfies and having your boyfriend snap a quick photo of you in your kitchen, then you may be unintentionally hurting yourself. Even if you are a photographer like myself and own a professional camera, you’re not off the hook. Your fans want to see you doing your thing in a way that makes them feel good. Yes! Marketing your brand is all about catering to your audience’s feelings. And if your audience sees you in a beautifully curated photograph, they are WAY more likely to succumb to those good feelings you’ve sparked in them and will therefore take the time to learn more about you. So have I convinced you to pull the trigger and reach out to a branding photographer yet? Here are 5 more reasons why you should be investing in a personal branding photo shoot.

 
5 reasons to invest in personal branding photography, Michelle of Vision Balm in Charleston, SC holding Canon 5D Mark IV.
 

Reason 1. Personal branding photography will give you beautifully curated content to post on social media and on your website.

Do you feel like you’ve run out of things to post? Most likely the reason for this is because you don’t have a plethora of updated branding photos to choose from. It can feel incredibly frustrating to not be able to express yourself in a manner that is both professional and unique to you. By investing in personal branding photography, you create an opportunity for yourself to look both legit and professional to your potential clients.

Reason 2. Personal branding photography will help you attract the right audience.

If you’re finding that you’re not attracting the type of audience that you want to serve, then you probably aren’t presenting yourself in a way that allows it. Through a personal branding photo shoot, you will open up your doors to the type of consumer that you want to work with by showing them who you are and the type of work that you do.

Reason 3. Personal branding photography will create confidence in your audience to trust you.

It has been proven over and over again that posting photos of you and / or you in action substantially increases consumer interest and engagement. People want to know who you are before they can invest in you. Most importantly, they want to be able to trust you. Personal branding photography will open the gateway for your audience to see exactly who you are and why they should trust you. A good branding photographer will know how to do this - so start looking!

Reason 4. Personal branding photography will improve your marketing game.

As stated in #3, personal branding photography will allow your audience to see you in your element. That’s because personal branding photography is set up in a way to capture your unique brand, in your environment, and doing the thing that you do best. By investing in professional branding photography, you set yourself up for marketing success and showing your audience why you are here in the first place.

Reason 5. Personal branding photography will help you stand out from your competition.

The primary purpose of personal branding photography is to help you stand out as uniquely as possible. There’s only one of you in this world. And this is your opportunity to show what makes you different from the rest! People are visual beings and first impressions are everything. Think of personal branding photography as a way to seduce your audience: show what you bring to the table and own who you are!

Still unsure? Let’s put it this way. Name a brand or person that you look up to and follow everyday. Now go to their website or Instagram page and look at their pictures. I bet they have a beautiful layout of photos that keep you crawling back for more. Now are you ready to make the investment? Click below to inquire.

Michelle Fiorello